Honest Tea is not your typical beverage company. Yes, they’re the biggest seller of organic tea drinks in the US. But more interesting for me is how they got there. This is one of those “blue ocean” stories where the founders asked themselves, “What do we need to do that’s different to stand out and flourish?” I’m lucky to be speaking to one of those founders today. Seth Goldman founded Honest Tea back in 1998 with Professor Barry Nalebuff of the Yale School of Management. And in the last ten years they’ve had nothing but success. They’ve had about a 66% annual compound growth, and in 2008, Coca Cola purchased a minority interest in the company so that they’re able to get better distribution around the country.
Seth graduated Harvard in ’87, the Yale School of Management in ’95, he won Ernst & Young’s Entrepreneur of the Year for the Mid-Atlantic region, and was also running his company. He founded Bethesda Green which is a local sustainability initiative helping convert grease waste from restaurants into biodiesel.
We talk about:
- Seth’s surprise to find himself an entrepreneur and a champion of sustainable business
- The basic calculation that allowed him to take the leap to begin Honest Tea
- The dynamic of his partnership with his co-founder – and why being so different is so important
- The impact on their reputation of selling part of the company to Coca-Cola as a feisty independant.
You can read more about the company at www.HonestTea.com and on Twitter at @honesttea
Posted on March 26, 2010
Dr. Lance Secretan is one of the world’s foremost thinkers about leadership.
He weaves together different strands of experience to bring his knowledge to the world, having been a CEO of a Fortune 100 company, an acclaimed business school professor and an accomplished skier. Of his fourteen books, I’ve been most influenced by his recent ones, Inspire! and One: The Art and Practice of Conscious Leadership and the way they have focused on the concept of higher ground leadership. Lance has won the International Caring Award and the McFeely Leadership Award.
In this interview Lance and I talk about:
- The CASTLE principles – six fundamentals concepts that underlie higher ground leadership
- The power of love in organizations – and why it’s not “California woo-woo” stuff
- How to harness the art of focus to tackle big challenges
- What it means to unlearn – and why it’s critical for future success
You can follow Lance at his blog
Posted on January 26, 2010