Bob Cialdini is not just a man of influence, he is THE man of influence. His first book, Influence: The Psychology of Persuasion, is a classic and is destined to remain a perpetual bestseller. And here’s why. As our world gets increasingly networked and matrixed, traditional lines of control and power are loosening and vanishing. Soon, influence is all you’ll have to get things done.
So it pays to understand how it works. And this interview will help. Amongst other things, Bob and I talk about:
- How a study in self-defence planted the seeds for his own Great Work
- What he learned by putting his principles of persuasion into action and giving them a ‘real world’ test.
- The least used of the six core ways to influence people – and how you can use this on everything from menus to career progression.
Bob is Professor Emeritus of Psychology and Marketing at Arizona State University. You can learn more about him and his company Influence at Work at www.InfluenceAtWork.com
David Allen wears the title “business guru” lightly. He’s well known around the world for his first book Getting Things Done (recently acclaimed one of the top 100 business books) and for his most recent Making it All Work. But while he heads the GTD movement (and you can Google that to see how deep and wide it goes), he does it was a sense of humour, a humility and a wisdom that is a delight. I have the pleasure of being David’s “creativity coach” on his membership site, and this interview is the latest in our on-going conversation on Great Work, productivity and doing the stuff that matters.
Barbara is Global Head of Leadership, Development & Training at the ING Wholesale Bank. A Californian now living in the Netherlands, she actually started her career in the coroner’s office, left to take a job in sales for 3M, which took her into the Middle East and Eastern Europe. In 2001 she moved to one of the world’s largest banks, ING, to head a project on building a performance culture before ending up in her current role. In this interview, we get to hear how this diverse background has contributed to making Great Work flourish at ING.
