Do More Great Work - by Michael Bungay Stanier
Michael Bungay Stganier's Do More Great Work
Do More Great Work - by Michael Bungay Stanier
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Raj Sisodia

Firms of Endearment. Surely one of the best business book titles ever, don’t you think?

Knowing my passion for Great Work and for a great pun, it was kismet that I was able to talk to Professor Raj Sisodia, Professor of Marketing at Bentley College. The starting point for his book is looking at companies that people – ordinary people – truly love, and then becoming curious about what’s behind the magic.  Raj’s background as an engineer brings a distinctively analytical approach to figuring out what makes it all work so well. The final companies he surveyed had to spend less than the industry norm on marketing, and significantly over-perform in terms of being a trusted brand.

During our conversation on the importance of ‘Conscious Capitalism’ we touch on:

  • How engaged employees are often at the heart of a trusted brand
  • The importance of community connection to building trust
  • Why defining your ‘raise d’être’ allows you to transcend ‘profit maximization’
  • And how it can all come down to the elements that make up the acronym SPICE

You can learn more about the work of Conscious Capitalism (including highlights of their 2009 Summit) at consciouscapitalism.com

Listen to my interview with Raj Sisodia

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Posted on April 28, 2010

Mee-Yan Cheung-Judge

I’ve spent a number of years in the “OD” space – thinking about organizational development, how companies change and evolve, what it takes to engage and inspire people who work in those organizations.

And I reckon I know a fair bit. That is, until I talk to someone like Mee-Yan Cheung-Judge. I was lucky enough to meet her through a colleague who told me in no uncertain terms, this is a woman who is deeply wise and deeply compassionate about people and organizations and change. Mee-Yan is the founder of Quality and Equality and has worked with more than 300 different types of clients from her base in the UK. She has written numerous OD articles and is the UK lead for the NTL Institute, the pre-eminent force for training and developing folks to know about OD.

We talk about:

  • the key moment when she stopped tolerating Good Work – and how she changed things around
  • why self-work is the foundation for the impact you have in the world
  • how to raise your eyes to see where you might have impact in the world
  • the six steps to achieve a deep sense of self

You can learn more about Mee-Yan and her company Quality and Equality here.

Listen to my interview with Mee-Yan Cheung-Judge

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Posted on April 14, 2010

Brendon Burchard

Here are three questions you might consider. Great Work questions, if you will:

Did I live?

Did I love?

Did I matter?”

They are the mantra at the heart of Brendon Burchard’s work and of his book Life’s Golden Ticket. The book tells of a tipping point in Brendon’s life when he not survived what should have been a fatal accident. Now, still a young guy in his thirties, Brendon has written a couple of books, built a seven-figure business and is a masterful speaker, running huge seminars helping to connect people to a sense of purpose and action.

In our conversation we talk about:

  • That near-death experience and the moment of discovering those three key questions
  • Why love isn’t just a “nice to have” – but it’s the only way significant change can happen
  • The importance of presence and forgiveness

- And an alternative way of thinking to “I need to get more stuff done.”

Listen to my interview with Brendon Burchard

You can find out more about Brendon at www.brendonburchard.com

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Posted on March 24, 2010

Issac Getz

Professor Isaac Getz  is the professor of Idea, Initiative and Innovation Management at the ESCP Europe Business School and author of a new book that gets right to the very heart of what it takes to do Great Work in an organization: Freedom Inc.

It’s a terrific book and follows on nicely from the previous interview with Bob Cialdini. The book tells the stories of organizations that are approaching work by thinking about how to work differently and succeeding because of this approach. The subtitle says it all: Free Your Employees and Let Them Lead Your Business to High Productivity, Profits and Growth. Isaac incorporates his own background of innovation but looks at a bigger picture of how work is evolving, and that’s what we talk about in this interview. We discuss:

  • How the style of “liberating leaders” is the starting point for any Freedom Inc.
  • The importance of people feeling intrinsically equal – and what that actually means
  • The impact of a lessening of control from the top – and the impact that has on agility and ability to serve your customers

You can learn more about Professor Isaac Getz and his book at freedomincbook.com.

Listen to my interview with Professor Getz

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Posted on March 5, 2010
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