Bob Cialdini is not just a man of influence, he is THE man of influence. His first book, Influence: The Psychology of Persuasion, is a classic and is destined to remain a perpetual bestseller. And here’s why. As our world gets increasingly networked and matrixed, traditional lines of control and power are loosening and vanishing. Soon, influence is all you’ll have to get things done.
So it pays to understand how it works. And this interview will help. Amongst other things, Bob and I talk about:
- How a study in self-defence planted the seeds for his own Great Work
- What he learned by putting his principles of persuasion into action and giving them a ‘real world’ test.
- The least used of the six core ways to influence people – and how you can use this on everything from menus to career progression.
Bob is Professor Emeritus of Psychology and Marketing at Arizona State University. You can learn more about him and his company Influence at Work at www.InfluenceAtWork.com
Marshall Goldsmith has been acclaimed by many organizations and institutions as one of the great thinkers in business and in HR. His 2007 book, What Got You Here Won’t Get You There was a New York Times bestseller and the Wall Street Journal’s number one business book in 2007, and his most recent book Succession looks like it will have the same level of success. I’m constantly struck by his generosity of spirit as well as his wisdom, and he demonstrates both in this interview.
