Today I’m talking to Mark Pearson, publisher and president of Pear Press. I came across Mark because I was interested in a book he published by John Medina, a N Y Times bestseller, Brain Rules: 12 Principles for Surviving and Thriving at Work.
The business model of traditional publishers is to publish 100 or so books per year, knowing they’ll have a few great books, a lot of good ones, and some bad ones.
Pear Press is doing things differently, and it’s a fascinating, admirable approach. They only publish one book per year, and they pursue it with full-hearted gusto. It’s gotta be a quality “great” book that can knock it out of the park and hit some bestseller lists.
In this interview, Mark and I discuss:
- Standing out in a sea of 800,000 new books published each year
- “Cut out the crap”: the advice Steve Jobs of Apple gave to the CEO of Nike, and what publishers can learn from this lesson
- Why exercise is important for the brain and taking a break from your desk is not slacking off
Visit Pear Press at www.pearpress.com.
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