Do More Great Work - by Michael Bungay Stanier
Michael Bungay Stganier's Do More Great Work
Do More Great Work - by Michael Bungay Stanier
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Raj Sisodia

Firms of Endearment. Surely one of the best business book titles ever, don’t you think?

Knowing my passion for Great Work and for a great pun, it was kismet that I was able to talk to Professor Raj Sisodia, Professor of Marketing at Bentley College. The starting point for his book is looking at companies that people – ordinary people – truly love, and then becoming curious about what’s behind the magic.  Raj’s background as an engineer brings a distinctively analytical approach to figuring out what makes it all work so well. The final companies he surveyed had to spend less than the industry norm on marketing, and significantly over-perform in terms of being a trusted brand.

During our conversation on the importance of ‘Conscious Capitalism’ we touch on:

  • How engaged employees are often at the heart of a trusted brand
  • The importance of community connection to building trust
  • Why defining your ‘raise d’être’ allows you to transcend ‘profit maximization’
  • And how it can all come down to the elements that make up the acronym SPICE

You can learn more about the work of Conscious Capitalism (including highlights of their 2009 Summit) at consciouscapitalism.com

Listen to my interview with Raj Sisodia

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Posted on April 28, 2010

Jason Fried

Jason Fried’s new book Rework comes out today, and I’m delighted that we managed to talk just a week ago in the lead up to its launch. Now here’s a quote to kick us off. It’s from Seth Godin, and he says (and I’m paraphrasing), “Make everything a project – and run it through 37Signals’ Basecamp.” Jason is the one of the founders of 37Signals. They design useful software to help people work better – connect with people, run projects, managing stuff. (I know, because I use it!)

And what’s cool is they haven’t done it by practising business as usual, but by practising business as unusual. In this interview Jason shares some of his successful and counter-intutive approaches to how to get stuff done. We talk about:

  • The evolution of 37Signals – and why where you start is not where you finish
  • The value of introducing “done enough” as a measure of success
  • The problem with meetings – and what to do about it
  • Why planning is highly overrated
  • And a bunch more…

You can pick up the new book on Amazon , follow Jason on Twitter at @JasonFried, and learn more about 37 Signals’ products at their website.

Listen to my interview with Jason Fried

(And by the way, Jason’s surname is pronounced “Freed” – Apologies to Jason, and please ignore my mistake at the start of the interview!)

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Posted on March 9, 2010

Roger von Oech

My first job, when I finally stumbled out of university, was with a small creativity and innovation company. It was pretty fantastic – sort of a ‘Fast Company’ company before such a thing existed. And we truly felt that we were in the vanguard for making innovation and its attendant skill creativity important in organizations.

But vanguard? No, not really. Roger von Oech – now he was in the vanguard. He started his company Creative Think back in the mid 1970s and his book A Whack on the Side of the Head is a classic in the creativity field.

In this interview we talk about:

  • The power of persistence, and some of the early struggles to get creativity seen as something that matters within organizations
  • The importance of embedding creativity into the structures of your organization
  • The role of the warrior in helping creativity flourish
  • And a certain activity that can increase your ability to be creative (And David Rock agrees.)

You can follow Roger on Twitter at @RogerVonOech and on his website.

Listen to my interview with Roger von Oeck

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Posted on February 5, 2010

Jim Kouzes

If you’re interested in leadership, you know that a new book on the topic gets published, oh, about every 20 seconds. And most of them are eminently missable – the same tired truisms with a new smear of lipstick – with the life of a mayfly.

And then there are a few classics, books that have really stood the test of time. One of those is The Leadership Challenge, co-authored by Jim Kouzes and his long-time writing partner Barry Posner. It was recently nominated by 800 CEO Reads as one of their best business books of all time, and in part its strength lies in the fact that it is insight based on research, not just someone’s thought du jour. Jim is not only a author, he’s also the Dean’s Executive Professor of Leadership at the Leavey School of Business in Santa Clara University and at one stage was CEO of the Tom Peters Company for ten or eleven years.

In our interview we talk about:

  • How 25% of the success of leadership can be explained (and what to do about that other 75%)
  • Why challenging the process is a crucial part of Great Work
  • A terrific story from Ben & Jerry’s. (Anything involving ice cream fits into Great Work as far as I’m concerned.)
  • The power of a creative partnership – and how he and Barry have maintained their working relationship for close to three decade

You can get access to a wide range of leadership materials at Jim’s website

Listen to my interview with Jim Kouzes

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Posted on February 3, 2010
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