I came across a book a while back that had ‘Great Work’ stamped all over it. It’s by my guest on this call, Bo Burlingham, and its title and subtitle says it all: Small Giants: Companies that chose to be Great Instead of Big. The book didn’t disappoint as it shared stories, insights and tactics from companies that were finding their best fighting weight and resisting the temptation to grow for the sake of growth. That’s in part because the material was in the hands of a masterful business writer. Bo’s got three other books under his belt, including his first one The Great Game of Business and his most recent, The Knack: How Street-Smart Entrepreneurs Handle Whatever Comes Up, which stems from his regular column of the same name he writes with Norm Brodsky. He’s also an editor-at-large for Inc. Magazine. Bo and I talk about the various strategies and tactics these ’small giants’ employ to do great work – regardless of the line of business they’re in. I particularly love his reason for why you build relationships with your customers and employees – and it’s not particularly about retention or ‘monetization’.
Bo’s on Twitter – @BoBurlingham
The interviews are all between 25 and 30 minutes long.
You can either download them here as mp3s, or go to iTunes, type in “Great Work Interviews” and you’ll see them all there.
Listen to my interview with Bo Burlingham
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